In the beauty industry, standing out from your competition is key to winning new clients and growing your salon. Video marketing presents a major opportunity for salons to showcase their services and skills in an eye-catching, engaging way.

Implementing creative video strategies can help your salon get discovered by potential customers in your area. Here are some innovative video marketing ideas to make your salon shine:

Behind-the-Scenes Videos

Give viewers a glimpse into a day-in-the-life at your salon with behind-the-scenes videos. Capture stylists interacting with clients, applying colorful foils, precision haircutting, and other services. Include a peek at your salon’s unique personality. These authentic videos build trust and relationships.

Tutorials and How-Tos

Instructional videos are hugely popular across social media. Create useful tutorials teaching viewers hair and makeup techniques they can recreate at home. Share tips on maintaining hair health, achieving perfect curls, nail art designs, applying self tanner, and more beauty DIY topics. Position your stylists as experts.

Product Reviews

Showcase your salon’s retail products and professional recommendations through video reviews. Have your stylists demonstrate how to use haircare and styling products, describing the results and benefits. Swatching videos for makeup brands you carry also perform well. Videos drive purchases.

Client Transformations

Before-and-after videos showcase your salon’s transformative services. Capture the full process, from the initial hair consultation to the big reveal of the updated haircut, color, or style. Client testimonials add authenticity. With permission, compile transformations into lively montages set to music.

Spotlight Stylists

Help potential clients get to know your stylists better through Q&A videos and day-in-the-life vlogs. Show stylists sharing their specialties, background, salon role and passion for their craft. Let their personalities shine to build relationships and bookings.

Events and Collaborations

Capture events, classes and collaborations at your salon through video. Show your stylists partnering with local brands for pop-up braid bars, holiday glam suites, fashion shows and more. Videos engage viewers and position your salon as an influencer.

Video Series

An ongoing video series presents opportunities for continuous connection with viewers. Create a weekly vlog, launch a #TipTuesday tutorial series on Instagram, or document a bridal makeover series. Consistent videos build an audience.

Go Live

Going live on social media engages followers in an immersive, real-time way. Broadcast live consultations, hair color formulations, makeup applications, or a Q&A. Clients can request live services. Use live videos to drive bookings and build buzz.

Video doesn’t have to be complex or expensive. Getting creative with accessible, value-driven video content gives your salon an edge. Video marketing for salons casts a spotlight on your brand personality, expertise, and services. Implementing a strategic video presence builds visibility, reach, and relationships with potential clients in your area. Stand out from the beauty industry crowd with video.