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As a salon owner we are doing our best to bring in new clients, train our staff on re-booking, sometimes convincing our clients to rebook and getting our staff to re-book clients can be challenging.
This is where email and text message marketing comes in for business.
If you never lost a client and they consistently continued to come back time and time again business would be so much easier and more enjoyable
Say for example your re-booking rate is 65%, email is the difference between getting you from 65% to 70% and even 80%
Email marketing is the lowest cost and highest impact form of marketing for your business. It involves a series of direct response emails strategically designed to help increase brand loyalty, enhance client engagement, and boost the number of bookings in your salon agency, Grow A Salon, on a weekly basis.
Frequently Asked Questions
Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience.
Actually, recent statistics show that email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. Social media marketing is wildly popular, and becoming even more so every day, but it is definitely not taking the place of social media marketing any time soon. With social media ex. facebook if you were to make a post to reach your followers Facebook only reaches a small portion of your users. If you have users opted into your email list everyone on that list will receive that message.
It can be tempting, but you’ve got to resist that temptation. The only way to get an email subscriber list that will be beneficial to your company is to grow it organically. First of all, many email service providers won’t even allow you to use purchased lists. And secondly, the email addresses found on lists like those are not high-quality leads, to say the least. They will not contain people truly interested in your products or services, since these people didn’t opt-in to your specific email list, so they’ll also be much more likely to mark your emails as spam.
For some businesses, a newsletter is the way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. But it’s also perfectly fine to send an email featuring only one piece of content, or an individual marketing message. Tailor your email structure to your unique audience, and see what works best through experimentation.
As often as you can, without getting annoying. How’s that for a vague answer? But it’s true – you want to send frequent emails, but not so frequent that people start unsubscribing or worse, marking them as spam. Where’s the happy medium? Unfortunately, it’s different for each business. For some, once a month is plenty, while for others, daily emails are just fine. Again, it’s a matter of experimentation and testing to see what your particular audience responds best to.
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Copyright © 2022 All Rights Reserved