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Best Practices for Marketing Your Permanent Makeup Business on Social Media

September 12, 20233 min read

In today's digital age, social media marketing is an essential part of a comprehensive permanent makeup marketing strategy for businesses of all sizes, including permanent makeup artists and technicians. Platforms like Facebook, Instagram and TikTok provide invaluable opportunities to attract new clients, engage with your audience and grow your permanent makeup brand.

Implementing best practices for social media marketing can help set your permanent makeup business apart from the competition. Follow these tips to maximize your reach and conversions from social platforms.

Optimise Your Business Profiles  

The first step is ensuring your business profiles on each platform are complete and optimised. This includes:

- A clear profile photo and cover image featuring your business branding.

- Your business name, location and contact info in the bio. 

- A link to your website or online booking.

- Using relevant hashtags and keywords in the bio so you appear in searches.

- A catchy, benefit-driven tagline.

Complete and enhance your profiles to look professional and search-friendly.

Be Active and Engaging

Post consistently, at least once per day. More frequent posting is even better for engagement. Mix up your content with a variety of:

- Before and after photos of client permanent makeup procedures.

- Videos of you applying a technique or walking through your studio. 

- Appointment openings or special offers.

- Relevant hashtags like #permanentmakeup, #microblading or #eyebrowtattoo.

- Industry news and permanent makeup trends.

- Behind the scenes photos of you or your team.

- Reposted user-generated content from happy clients.

Reply promptly to comments and messages. Ask questions to followers to spark two-way engagement. Go live occasionally for real-time interaction. Being actively engaged builds relationships with your audience.

Run Paid Ads  

While organic posting is useful, also allocate a portion of your marketing budget to paid social media ads. These reach users beyond just your existing followers. Geo-target ads in your local area to attract nearby clients. 

Test different objectives like link clicks to your website, phone call conversions, or engagement. Track performance to double down on what works.

Partner with Microinfluencers

Microinfluencers are everyday social media users with 1,000 - 100,000 engaged followers in a niche. Identify permanent makeup or beauty influencers in your region. Offer free services in exchange for reviews and becoming brand ambassadors. This expands your credibility.

Promote Offline Initiatives 

If you teach permanent makeup classes, have a booth at a career fair, host an open house or attend industry events, promote these on social media. Share the details online and provide follow-up photos or videos after. Blend your offline and online marketing.

Run Contests and Giveaways

Contests are a staple social media tactic to build followers and engagement. For permanent makeup, you can offer free microblading or a gift card to one lucky commenter. Ask them to like, share or tag friends for extra entries. This strategy also builds your email list for future marketing.

Track and Analyse Metrics

Use free analytic tools provided by each platform to see what content gets the most traction. Look at clicks, comments, shares and conversions. Tweak your strategy based on the metrics for optimal results.

With a thoughtful social approach aligned with your target audience and goals, your permanent makeup business can gain visibility, leads and new customers. Stay consistent, engage your community and implement best practices for success marketing on social platforms.


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Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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