What we Offer

PPC ADVERTISING

Pay per click advertising built to scale your salon commonly known as intent based marketing, there is people every single day searching for what you do in your salon. As a Salon owner you want to be in front of these people when ever they search for people that do what you do in your area

Content Marketing

If you want to become the go to salon in your area content marketing is a big part of this, its not just take photos and putting them on your social media profile that will get you the result in your content marketing strategy

SEARCH ENGINE OPTIMISATION

Too many salons don't optimise what they current have around their business in order to been seen by their ideal clients use SEO to be seen by your clients without having to pay for the eyeballs

SOCIAL MEDIA ADVERTISING

Social media advertising is a big part of

WEB DEVELOPMENT

Building a website is ok but building a website that converts traffic into bookings and sales for your salon is a completely different thing we help create website that convert traffic to bookings for your salon

FUNNEL DEVELOPMENT

If you have a specific offer your salon uses to bring in new clients this is where you would want a funnel created to get people to buy your service online

Conversion Rate Optimisation

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EMAIL & TEXT MARKETING

Email and text message marketing is the ultimate way to continue to keep your current clients active and to continue to buy from you ever single week, month and year

BUSINESS COACHING

Getting new clients is great, but how do you get clients to come back 3, 4, 6, 10, 15 times a year and create a delivery model that helps you grow with more predicatbility

Blog

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10 Ways Social Media Marketing for Salons boost your Business

April 18, 20233 min read

To truly benefit from social media marketing for salons must develop a comprehensive strategy that leverages the power of social media to its fullest potential. 

10 ways Social Media Marketing For Salon Drives Growth

In this article, we’ll explore the most effective ways of social media marketing for salons and how they can be used to boost revenue. So, if you’re a salon owner looking to take your business to the next level, keep reading!

1. Provide valuable content

Posting valuable content, such as inspirational quotes, ingredient information, and educational resources, is crucial for establishing yourself as an authority in the beauty industry and building trust with your followers. Additionally, offering promotions, discounts, rewards, and showcasing transformation pictures or videos on social media for salons can attract new clients, retain existing ones, and create social proof for your salon's services.

2. Post regularly as consistency is the key

Post on social media

Posting regularly on social media is key to staying top-of-mind with your audience. Post at least 3-4 times weekly to keep your followers engaged and up-to-date with your salon’s latest news and promotions.

3. Engage with your audience

Social media advertising for salons is all about engagement, so it’s important to actively engage with your audience by responding to comments and messages. This can help build trust and loyalty with your clients and encourage them to book appointments and recommend your salon to their friends and family.

4. Treat your Facebook Page as a miniature website

Facebook

Your Facebook page is essentially a miniature website for your salon, so it’s important to treat it as such. Ensure your page has all the necessary information about your salon, including your services, pricing, and contact information.

5. Stay on-trend

The beauty industry constantly evolves, so staying on-trend with the latest beauty trends and techniques is crucial. Consider offering the latest services and products to attract new clients and keep your existing ones returning.

6. Use geography to your benefit

Social media allows you to target your audience based on location, which can be a powerful tool for local businesses like salons. Consider targeting your social media ads to people in your local area to increase your visibility and attract new clients.

7. Market on various Social Media Platforms

Social media

While it’s important to focus on one platform at a time, it’s also essential to diversify your social media presence to reach a wider audience. Consider using other platforms for social media for salons like Instagram, Twitter, and Pinterest to reach different demographics and engage with potential clients differently.

8. Mix up your content formats

To keep your followers engaged, mixing up your content formats is important. Consider posting a mix of photos, videos, and live streams to keep your feed fresh and interesting.

9. Don’t ignore negative feedback & comments

While it’s important to showcase your best work on social media, addressing any complaints or negative feedback from clients is also important. Make sure to respond to any negative comments or messages professionally and empathetically, and take steps to rectify any issues.

10. Showcase your work with pictures

Finally, one of the most effective ways to promote your salon on social media is by showcasing your work with pictures. Take high-quality photos of your salon’s services and post them regularly to attract potential clients and showcase your salon’s expertise.

Social media for salons is a game-changer for attracting new clients and building a loyal following. By following these tips, take your social media marketing for salons to the next level and see actual results.


social media marketing for salonsocial media for salonssocial media advertising for salons
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Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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