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Pay per click advertising built to scale your salon commonly known as intent based marketing, there is people every single day searching for what you do in your salon. As a Salon owner you want to be in front of these people when ever they search for people that do what you do in your area

Content Marketing

If you want to become the go to salon in your area content marketing is a big part of this, its not just take photos and putting them on your social media profile that will get you the result in your content marketing strategy

SEARCH ENGINE OPTIMISATION

Too many salons don't optimise what they current have around their business in order to been seen by their ideal clients use SEO to be seen by your clients without having to pay for the eyeballs

SOCIAL MEDIA ADVERTISING

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WEB DEVELOPMENT

Building a website is ok but building a website that converts traffic into bookings and sales for your salon is a completely different thing we help create website that convert traffic to bookings for your salon

FUNNEL DEVELOPMENT

If you have a specific offer your salon uses to bring in new clients this is where you would want a funnel created to get people to buy your service online

Conversion Rate Optimisation

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EMAIL & TEXT MARKETING

Email and text message marketing is the ultimate way to continue to keep your current clients active and to continue to buy from you ever single week, month and year

BUSINESS COACHING

Getting new clients is great, but how do you get clients to come back 3, 4, 6, 10, 15 times a year and create a delivery model that helps you grow with more predicatbility

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Top 5 Marketing Strategies Every Beauty Salon Marketing Agency Should Implement

April 14, 20233 min read

A well-executed marketing strategy for a beauty salon can help it increase its visibility, attract more customers, and grow its business.

Top 5 Marketing Strategies Salon Marketing Agency Should Practice

This blog post will discuss the top five marketing strategies every beauty salon marketing agency should implement.

1. Online Presence: Social Media and Google Visibility

Social media platforms such as Facebook, Instagram, Twitter, and TikTok offer a salon marketing agency an excellent opportunity to showcase its services, connect with potential customers, and build a loyal following. Therefore, a beauty salon marketing agency should consider creating and maintaining an active social media presence. This can include posting high-quality images and videos of the salon's services, sharing promotions and offers, and engaging with customers through comments and direct messages.

Social Media

Google visibility is also crucial for a beauty salon's online presence. This means ensuring that the salon's website is optimized for search engines and appears on the first page of Google search results when potential customers search for relevant keywords. A beauty salon marketing agency can achieve this by using relevant keywords, creating high-quality content, and building high-quality backlinks.

2. Credibility Boost: Feedback, Reviews, and Testimonials

Positive feedback, reviews, and testimonials are essential for any business. This is one of the marketing strategies for a beauty salon that can help to build trust and credibility and attract new customers. A beauty salon marketing agency should consider implementing a review management strategy that encourages customers to leave reviews, respond to reviews, address negative feedback, and use positive reviews as social proof.

Referrals and networking are also effective ways to increase the customer base. For example, beauty salons can provide incentives to customers who refer friends and family. Networking events can also be hosted to increase referrals and strengthen connections with other businesses.

3. Influencer Marketing: Collaborate with Social Media Influencers

Influencer marketing has become increasingly popular in recent years. Beauty salons can collaborate with influencers to promote their services, attract new customers, and build their brands. Influencers can range from nano-influencers with a small but dedicated following to mega-influencers with millions of followers.

Social Media Influencer

A salon marketing agency should carefully select influencers who align with the salon's brand values and have a genuine connection with their audience. Influencers can promote the salon's services through social media posts, blogs, and YouTube videos. It is one of the highly recommended salon marketing solutions currently.

4. Ad Campaigns: Social Media Ads and SMS

Paid advertising campaigns can be an effective way to increase visibility and attract new customers. A beauty salon marketing agency can create and execute ad campaigns on social media platforms such as Facebook and Instagram, as well as on Google Ads.

SMS campaigns are an effective salon marketing solution as they are an effective way to reach customers. Beauty salons can use SMS campaigns to send promotional offers and updates to customers who have opted in to receive messages.

5. Loyalty Programs: Memberships and Rewards

Loyalty programs and memberships can help to build a loyal customer base and increase customer retention. Beauty salons can offer discounts, flats, membership benefits, and gift cards to incentivize customers to return and refer others.

As a salon growth agency, the salons can design and execute a loyalty program that rewards customers for their loyalty, such as offering discounts on services or products after a certain number of visits.

In conclusion, these are the top five marketing strategies that every beauty salon marketing agency should implement. A well-executed marketing strategy can help a beauty salon to stand out in a crowded market and become a go-to destination for beauty and wellness services.


Beauty Salon Marketing Agencysalon marketing agencysalon growth agencysalon marketing solutions
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Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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