Why Med Spa Marketing Is Non-Negotiable in 2025

The med spa industry is evolving at breakneck speed. Today’s clients are more educated, empowered, and selective than ever before. They’re not just looking for treatments they’re seeking experiences, results, and relationships. For med spa owners, this means that marketing is no longer a “nice to have” it’s a non-negotiable foundation for sustainable growth.

The New Reality

• Competition is fierce: New clinics open every month, and established brands are upping their game.

• Client expectations are higher: Personalisation, convenience, and trust are the bare minimum.

• Digital is the new front door: Most client journeys start online, from Google search to Instagram stories.

If you’re still relying on word-of-mouth or a single channel (“just Facebook ads” or “just Google”), you’re at risk of being left behind. The clinics that win in 2025 will be those who embrace a holistic, integrated marketing system—one that’s decentralised, resilient, and relentlessly focused on delivering value at every touchpoint.

What Is a Med Spa Marketing System?

A med spa marketing system is more than just a collection of tactics or promotions. It’s a strategic, repeatable engine designed to attract, convert, and retain high-value clients—month after month, year after year.

The Marketing Vortex Approach

At Business Warriors, we call this the Marketing Vortex. It’s a decentralised, integrated model that ensures you’re never at the mercy of a single platform or algorithm. Instead, you build momentum across multiple channels—SEO, Google My Business, Google Ads, Meta, email/SMS, video, and reviews—so your clinic is always visible, always trusted, and always attracting new business.

The Three Pillars:

1. Acquisition: Consistently bringing new, qualified clients into your orbit.

2. Conversion: Turning interest into bookings, and bookings into revenue.

3. Retention: Maximising client lifetime value through loyalty, reactivation, and advocacy.

15 Powerful Med Spa Marketing Ideas (with Examples & Pro Tips)

Acquisition: Attracting New Clients all starts with increasing your overall visibility of the business

1. Optimise Your Google Business Profile for “Near Me” Searches

Your Google Business Profile (GMB) is your clinic’s digital shopfront. When people search for services “near me,” your GMB is what makes you visible or invisible. This is the most powerful tool for driving local bookings and building instant trust.

There are a few different things you want to keep in mind to dominate these “near me” searches:

• First level: Think about your business type. People search for “med spa near me,” “medical spa near me,” “skin clinic near me,” or “aesthetic clinic near me.” You want your GMB to appear for all of these.

• Second level: Service-based searches. These are things like “microneedling near me,” “microneedling treatment near me,” “Botox near me,” “anti-wrinkle treatment near me,” “medical aesthetic treatments near me,” “EMS treatment near me,” “M-Sculpt treatment near me,” and so on. Make sure your profile and website mention all your key services in a natural way.

• Third level: Problem-based searches. People often search for their specific concern, e.g., “anti-aging treatment near me,” “acne clearing treatment near me,” “acne treatment near me,” “acne scarring treatment near me,” “cellulite treatment near me.” These are gold for capturing high-intent clients looking for real solutions.

• Quick hack: Duplicate your Google listing onto Bing Places. That way, you’ll show up on both Google and Microsoft Bing searches—double the visibility for almost zero extra effort.

Pro Tip:
To truly maximise your GMB (and Bing Places) listing:

• Complete every field—leave nothing blank.

• Add weekly posts: promotions, educational tips, events, and special offers.

• Always have an active offer running on your Google listing—this can be a seasonal special, a first-time client discount, or a package deal.

• Use the Q&A section to answer common questions (e.g., “What’s the downtime for microneedling?” or “Do you offer free consultations?”). Proactively add your own questions and answers—don’t wait for clients to ask.

• Upload before-and-after photos, treatment images, and real client results. Encourage clients to leave reviews with photos—these get more attention and trust.

• Regularly ask happy clients for detailed reviews. The more specific and keyword-rich, the better (e.g., “I had anti-wrinkle injections at [Your Clinic] and loved the results!”).

• When writing your “About” section, weave in the keywords you want to rank for: your core services, treatment types, and even your retail products. This helps Google understand what you offer and boosts your relevance for those “near me” searches.

• Add your full list of services and retail products to your GMB. This not only helps with SEO, but also gives clients a clear idea of your expertise.

• Showcase your team! Upload professional photos of you and your staff. People want to see who they’ll be trusting with their skin—this builds connection and credibility.

2. Launch a Personalised Skincare/Treatment Quiz

People love interactive content and a well-crafted quiz is one of the best ways to engage visitors, collect leads, and segment your audience for truly personalised marketing.

Launching a quiz is easier than you think, and it’s a proven way to start more meaningful conversations with potential clients.

How to Do It:

• Use a simple quiz builder—platforms like Scoreapp, Typeform, Interact, or even your own website platform all work well. Many quiz builder tools come with ready-made templates, so you don’t need to start from scratch.

• Start your quiz with easy, relatable questions like “How would you describe your skin?” with options such as “uneven,” “dark in some spots,” “slightly red and sensitive,” or “light acne.”

• Dive deeper with texture questions like “dry” or “uneven,” and ask about goals such as “rehydrate” or “bring back natural oils.”

• Don’t forget to include lifestyle-based questions understanding your client’s routines and habits helps you make more relevant recommendations.

• When the quiz is complete, provide instant, tailored recommendations. Sweeten the deal with a special discount or a free consultation just for quiz takers this not only increases conversions but also makes your offer feel exclusive.

• Direct users to specific segments of your site based on their answers (e.g., pigmentation, acne, rosacea, or anti-ageing solutions), so they immediately see the treatments and advice most relevant to them.

• Plug your quiz into your CRM system and segment users by their main concerns. This way, every follow-up email, SMS, or offer you send feels personal and directly addresses what matters most to them.

Pro Tip:
A personalised quiz doesn’t just generate leads it builds trust, positions your clinic as an authority, and makes every follow-up feel like a one-on-one consultation. The more relevant your communication, the more likely clients are to book and stay loyal.

3. Collaborate with Local Fitness Studios & Wellness Partners

Many of your best med spa clients are already investing in their health and wellbeing—they’re the ones booking sessions at local fitness studios, wellness centers, or day spas offering things like hyperbaric chambers, infrared saunas, mineral pools, and other premium wellness experiences. These are high-value, health-conscious individuals who are naturally aligned with your services.

Why Collaborate?
Partnering with these businesses is a smart move because you’re tapping into an audience that’s already primed to care about self-improvement and is willing to invest in themselves. It’s a win-win: you both reach new, qualified clients, and you can create experiences and offers that neither of you could pull off alone.

How to Do It:

• Partner Campaigns & Co-Branded Giveaways:
  Team up to run a competition or giveaway—think “Ultimate Wellness & Glow-Up Package.” You both promote the campaign on your Instagram accounts (and other socials), linking your audiences and dramatically increasing reach. Example: The winner could receive a skin treatment from your clinic and a wellness session (sauna, float, or similar) from your partner.

• Email Marketing List Swaps & Mutual Promotions:
  Each business can promote the other’s special offer or event to their own email or SMS list. For example, you send your clients a special wellness offer from your partner, and they send theirs a med spa offer from you. This is a direct way to get in front of a warm, trusting audience.

• Wellness Weekends & Joint Retreats:
  Take it up a notch by co-hosting a “Wellness Weekend” or mini-retreat. You provide on-site skin consultations or express treatments, while your partner offers their wellness therapies. These events are perfect for generating buzz, collecting new leads, and showcasing your expertise in a relaxed, high-value environment.

• Podcast or Social Content Collaboration:
  Launch a joint podcast or a series of video interviews where you, as founders, discuss the synergy between skin health, wellness, fitness, and lifestyle. Share these across both your social channels to double your exposure. You can also boost these videos with paid ads to reach even more local prospects who are interested in holistic health.

• Cross-Promotion on Socials:
  Consistently tag and mention each other in stories, posts, and reels. Share behind-the-scenes content of your teams experiencing each other’s services. This not only builds credibility but also creates a sense of community and trust among your audiences.

Pro Tip:
Don’t be afraid to get creative and test different collaboration formats—what works best might surprise you. The key is to choose partners whose values and client base align closely with yours, so the collaboration feels natural and valuable to both audiences.

4. Partner with Local Influencers & Nano-Influencers

Forget about celebrity endorsements authenticity wins. Find micro-influencers (1,000–10,000 followers) in your area who align with your brand. Invite them for a treatment in exchange for honest content.

Pro Tip:
Measure results by tracking unique codes or booking links. We just discovered a platform called #gifted you pay a subscription and they will connect you with influencers this is a great way to connect with influencers easily and create great content for social media as part of your med spa marketing strategy

4. Partner with Local Influencers and Nano-Influencers

One of the fastest ways to build trust and get in front of new, high-value local clients is by partnering with people who already have a following in your area. But don’t just think “Instagram models” look for business owners, local personalities, news presenters, and even people in local government who are well known and respected in your community.

Bring these individuals in for a complimentary treatment and simply ask them to share their honest experience on their socials. Their authentic feedback and content will carry far more weight with their audience than any ad ever could. This is especially powerful if they’re regularly in the spotlight or are seen as tastemakers in your city.

Don’t overlook micro-influencers (those with smaller but highly engaged followings). Tools like Gifted make it easy to connect with local influencers of all sizes just pay a simple monthly fee, and they’ll help you coordinate collaborations, content, and campaigns. The key is to focus on genuine, local voices who can introduce your brand to new clients in a way that feels authentic and personal.

5. Run Paid Ads (With a Focus on Remarketing)

Paid advertising is still one of the quickest ways to fill your appointment book but the real magic is in remarketing. Instead of constantly chasing cold leads, focus on staying in front of people who already know you:

• Website visitors from your SEO and Google Business Profile

• Followers on Instagram and Facebook

• Your existing email and SMS lists

Upload your client lists to ad platforms and create lookalike audiences this lets you target new people who are similar to your best clients. Run ads that keep your brand top-of-mind, especially for those who have visited but haven’t booked yet.

When creating ads, always lead with the problem you solve. For example: “Struggling with adult acne that just won’t budge?” Then position your signature treatment as the solution. Video content works best agitate the problem, call out all the things people have already tried (creams, serums, other clinics), and show why your approach is different. Use these on Facebook, Instagram, and YouTube for maximum reach and impact.

6. Host Local Events & Educational Evenings

Events are one of the most effective ways to generate buzz, attract new clients, and build authority in your community. Instead of generic open days, tailor your events around specific problems or trending treatments.

For example, you could run “The Ultimate Anti-Aging Event” or “Clear Skin in 2025: Latest Treatments for Pigmentation.” These events should be educational—showcase new technology, host live demos, answer common questions, and offer exclusive promotions for attendees. Make it an experience: think champagne, nibbles, and a fun, welcoming atmosphere.

We’ve seen huge success with events like “Skinfo” for Nourish Skin Clinic in Noosa and “Skinovation” in Brisbane for Skinfit Newfarm. The model works everywhere Gold Coast, Sydney, Perth because it’s built around solving real problems, not just selling treatments. The right event positions you as the local expert and creates a reason for people to visit, learn, and book.

7. Leverage Content Partners & Distribution Channels

Don’t just rely on your main social accounts create additional Instagram or TikTok pages dedicated purely to skin education, transformations, and behind-the-scenes content. Use these as distribution channels for all your video content, podcasts, and expert interviews.

You can also partner with larger influencers or skin education pages to distribute your best content through their networks either organically or as paid placements. The goal is to get your educational, value-driven content in front of as many relevant eyes as possible, building authority and trust at scale.

8. Add Simple, Sticky Booking Features to Your Website

One of the biggest conversion killers for med spas is a clunky website with hidden booking buttons. Your “Book Now” and “Call Now” buttons should be visible at all times sticky in the header, footer, or as a floating button on desktop, tablet, and mobile.

Make it easy for visitors to take action, no matter where they are on your site. Add an SMS button for instant text enquiries and a simple booking request form for people who can’t find an available slot (so you can add them to a waitlist or contact them when you have openings). The easier you make it to book, the more bookings you’ll get simple as that.

9. Build an SMS Text Club or Exclusive Perks Program

SMS is the most direct way to reach your best clients especially for last-minute openings or VIP offers. Create an exclusive text club for your membership clients or those on long-term skin programs.

• Give them first access to new bookings, flash sales, or last-minute slots.

• Send out “VIP only” offers, early bird invites to events, and exclusive discounts.

• For cancellations or gaps in your calendar, send a quick SMS: “We’ve got a 45-min slot at 2pm today—reply BOOK ME to claim it!”

This is the fastest way to fill your calendar, reward loyal clients, and make them feel like true insiders.

10. Create Unique Memberships or Rewards Programs

Memberships and loyalty programs keep your best clients coming back and spending more. Go beyond points—offer real perks:

• Free upgrades and add-ons (e.g., complimentary LED session with every facial)

• Discounts on retail products and advanced treatments

• Early access to new services and VIP events

• Priority booking for busy periods or in-demand practitioners

• Birthday gifts, anniversary rewards, or exclusive members-only content

The more value you pack into your program, the more likely clients are to stay loyal—and to refer their friends. Make your memberships feel truly exclusive, and your clients will become your biggest advocates.

11. Social Proof: Video Testimonials & Before/After Galleries

Social proof is your secret weapon. Collect short video testimonials from happy clients and showcase before and after galleries on your website, Google, and socials.

Naturally, you need to also look at regulations depending on what service you’re doing the testimonials and before and afters about. If you’re in Australia, for example, you can’t use these for things like anti-wrinkle, Botox, or anything around cosmetic injectables and cosmetic surgery. New Zealand has its own rules, and every country is different, so always double-check what’s allowed before you post anything.

Pro tip: You can also film client reactions right after their treatmentnhand them a mirror and record their first response. This works incredibly well for permanent makeup, cosmetic injectables (where allowed), or any treatment with a big “wow” result.

These real reactions are gold for content and work great in paid ads.

If your client’s up for it, get them to share it on their own socials, or re-share your post. This helps expand the reach of your service and gets your brand in front of new potential clients.

Don’t overthink the production authentic, real moments always outperform polished, scripted videos. Even a quick iPhone clip can be more powerful than a big-budget shoot.

The main thing is to capture genuine feedback and showcase real results.

12. Automate Review Requests

Automating your review requests is a game changer.

Send review requests via SMS or email after every appointment make it easy with direct links to Google, Facebook, Trustpilot, Yelp, Fresha, or any other platform you want to build up.

Fresha does a great job collecting in-app reviews, but you need to make sure you’re getting reviews on the big public platforms too.

Pro tip: The best time to get a review is while the client is still in your clinic. If you can, have them leave a review on the spot just hand them their phone and show them the link.

If that’s not possible, make sure a team member sends requests to everyone who came in that day before you close up. Sending review requests at the end of the day works well because people are home, relaxed, and more likely to take a minute to leave feedback.

Incentivizing reviews can really move the needle.

Offer $10, $25, or $50 off their next treatment whatever makes sense for your business and price point. The clinics with hundreds of reviews are the ones dominating local search and getting the most bookings. Would you book with the 4.7-star med spa with 1,500 reviews, or the 5-star one with 20 reviews? More reviews = more trust, more clicks, more bookings. Get them wherever you can—Google, Facebook, Trustpilot, Yelp, Fresha—the more the better.

13. Educational Content: Reels, Webinars & Live Q&A

Educational content is one of the best ways to build trust, keep your audience engaged, and position yourself as the local authority. Run webinars to your email list about what’s working for fine lines, pigmentation, acne, or any trending concern. Record these sessions and repurpose them as on-demand content for your website or socials.

Short-form video content is massive create reels, TikToks, and YouTube Shorts showing tips, product demos, or quick answers to common questions. Distribute these everywhere: LinkedIn, Facebook, Instagram, YouTube, TikTok.

You can use scheduling software to batch and distribute your content across all platforms, saving you time.

If you’ve got a podcast in you, go for it talk about skin, interview experts, or share real client journeys. Take a different angle to what everyone else is doing.

Go deeper on natural solutions, or get clinical with doctors and industry leaders. Podcasts build authority, are great for paid ads, and keep your brand top-of-mind in your local market.

All of this content can be used to drive more reviews, bookings, and event attendance. It keeps people engaged and reminds them why they should choose you over anyone else.

14. Email & SMS Sequences for Reactivation

Don’t let lapsed clients slip away. Use automated “where are you now?” campaigns to re-engage anyone who hasn’t been in for 90 days or more. Send special offers, updates about new treatments, or invite them to upcoming events. This is one of the easiest ways to fill your calendar with people who already know and trust you.

Pro tip: Always send at least three emails or texts per reactivation campaign. People are busy if you only send one, most will forget or miss it.

A gentle reminder sequence (three messages spaced out over a week or two) can easily boost your rebooking rate by 3–5% or more. The same goes for event invites or special promotions don’t be shy about following up.

15. Support Local Causes & Give Back

Supporting local causes and giving back is not just good for the community it’s great for business. Run charity events at your clinic, invite your clients, and make it about something you genuinely care about cancer, mental health, or any cause that resonates with your team and clients. There are plenty of charity days and awareness weeks throughout the year you can tie into.

Invite your VIPs, encourage them to bring friends, and use the event as a way to meet new people and strengthen relationships with your existing clients. Share your story and why you’re supporting the cause. These events create goodwill, generate buzz, and often bring in new clients who want to support a business that gives back.

How to Build a Sustainable Med Spa Marketing System (“Marketing Vortex” Approach)

Why Relying on One Channel Is Risky

Too many clinics put all their eggs in one basket then panic when the algorithm changes or costs spike. The Marketing Vortex decentralises your marketing, so you’re always visible, always trusted, and always in control.

How to Integrate Your Channels

• SEO & Google My Business: Foundation for local discovery.

• Google Ads & Meta: Fast-track new bookings.

• Email & SMS: Nurture, reactivate, and retain.

• Video & Reviews: Build authority and trust.

• Offline & Partnerships: Expand your reach and credibility.

Measuring Success: The KPIs That Matter

You can’t improve what you don’t measure. Track these KPIs monthly:

• Bookings: Total, new, and repeat clients.

• Rebook Rate: How many clients return within 90 days.

• Cost per Lead/Booking: From each channel.

• Review Volume & Quality: Google, Facebook, Trustpilot.

• Client Lifetime Value: Average spend per client over 12 months.

• ROI: For every marketing dollar spent.

Pro Tip:
Use Google Analytics, your CRM, and booking software to track and report. Share wins with your team and celebrate progress.

Ready to Grow? Get a Free Med Spa Marketing Plan

Tired of guessing what works? Book a free strategy session with Business Warriors. We’ll review your current marketing, identify quick wins, and map out a custom plan to hit your growth goals—backed by our industry-leading guarantee.

Our Promise:
If your clinic qualifies, we guarantee 30+ high-quality client enquiries per month—or your next month is free.

Book your free strategy session →

Closing Thoughts

The med spa industry is full of opportunity but only for those willing to innovate, adapt, and invest in their growth. With the right marketing system, you can attract more of your ideal clients, boost retention, and build a brand that stands the test of time.