What we Offer

PPC ADVERTISING

Pay per click advertising built to scale your salon commonly known as intent based marketing, there is people every single day searching for what you do in your salon. As a Salon owner you want to be in front of these people when ever they search for people that do what you do in your area

Content Marketing

If you want to become the go to salon in your area content marketing is a big part of this, its not just take photos and putting them on your social media profile that will get you the result in your content marketing strategy

SEARCH ENGINE OPTIMISATION

Too many salons don't optimise what they current have around their business in order to been seen by their ideal clients use SEO to be seen by your clients without having to pay for the eyeballs

SOCIAL MEDIA ADVERTISING

Social media advertising is a big part of

WEB DEVELOPMENT

Building a website is ok but building a website that converts traffic into bookings and sales for your salon is a completely different thing we help create website that convert traffic to bookings for your salon

FUNNEL DEVELOPMENT

If you have a specific offer your salon uses to bring in new clients this is where you would want a funnel created to get people to buy your service online

Conversion Rate Optimisation

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EMAIL & TEXT MARKETING

Email and text message marketing is the ultimate way to continue to keep your current clients active and to continue to buy from you ever single week, month and year

BUSINESS COACHING

Getting new clients is great, but how do you get clients to come back 3, 4, 6, 10, 15 times a year and create a delivery model that helps you grow with more predicatbility

Blog

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How to Attract More Customers to Your Salon with Instagram Stories

May 16, 20233 min read

Instagram Stories has evolved into a highly effective marketing tool for businesses, particularly those in the beauty industry. Instagram Stories, with over 500 million daily active users, provide a unique opportunity to acquire new customers and build brand awareness. In this piece, we'll look at how to use Instagram Stories to increase consumer traffic to your salon.

Display Your Work

Beauty Salon

Showcasing your work on Instagram Stories is one of the most successful methods to attract new consumers to your salon. Use Stories to show off your expertise, post before and after photographs of clients, and showcase your latest creations. This not only helps to attract new customers but it also aids in the development of your brand and the establishment of your reputation as a talented stylist or beautician.

If you're a hairstylist, you could use Instagram Stories to show off your latest haircuts or colour makeovers. If you're a makeup artist, you may utilise Stories to display your most recent makeup looks or tips.

Provide exclusive offers and promotions.

Offering unique specials and promotions is another successful strategy to attract more consumers to your salon using Instagram Stories. Use Stories to promote special offers, limited-time discounts, or referral programmes. This not only helps to attract new consumers but also encourages returning customers to invite their friends.

You might use Instagram Stories, for example, to promote a "Refer a Friend" programme in which consumers who refer a friend earn a discount on their next visit. You could also use Stories to promote a "Flash Sale" in which clients who schedule an appointment within a specified time limit earn a discount on their service.

Show Behind-the-Scenes Material

Behind the scene salon

Instagram Stories can provide a unique platform for displaying behind-the-scenes content from your salon. This not only humanises your brand and helps you connect with your audience, but it also gives customers a taste of what it's like to visit your salon.

For example, you could use Instagram Stories to show your employees at work, highlight the interior design of your salon, or highlight the items you use. This helps potential consumers create trust and provides them with a better idea of what to expect when they visit your salon.

Customer Testimonials Should Be Highlighted

Customer testimonials are an extremely effective marketing tool, and Instagram Stories offer a unique venue for displaying them. Share customer testimonials and reviews on Stories to highlight the wonderful experiences your customers have had at your salon.

For example, you could utilise Instagram Stories to offer before and after photographs of a consumer, as well as a testimonial about their experience. You could also utilise Stories to convey customer feedback from sites like Yelp or Google Reviews.

Make use of hashtags and location tags.

Finally, to attract more consumers to your salon, include hashtags and location tags in your Instagram Stories. Hashtags help to categorise your material and make it easier for consumers to locate you, whereas location tags assist in promoting your salon to local customers.

If you own a salon in Los Angeles, you could use hashtags like #losangeleshairstylist or #losangelesbeauty to attract local consumers. You may also utilise location tags in your Instagram Stories to tag your salon's location, making it easier for potential consumers to discover you.

Finally, Instagram Stories are an effective marketing tool for salons seeking to attract new consumers. You may attract new customers and enhance your salon's brand on Instagram by presenting your work, giving special promotions, showing behind-the-scenes content, promoting customer testimonials, and using hashtags and geographical tags.

Download the free ebook that gives you for FREE 46 pages on how you can add 10-15 new bookings a week for your business HERE and hit us up on www.growasalon.com for a more tailored approach that helps bring in more new clients that stay working with you longer every month.


salon marketing salon marketing instagraminstagram stories for salon
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Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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GET OUR FREE 46-PAGE BOOK TO ADD 10-15 NEW CLIENTS TO YOUR SALON, CLINIC, OR SPA EVERY WEEK.

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