Mates, have you been looking to drum up more business for your body sculpting treatments? Whether you offer CoolSculpting, Emsculpt, or other fat-busting and muscle-toning services, strategic marketing is essential to fill your books with eager clients. But running aimless campaigns can burn through your ad budget faster than a Bondi Beach sunburn. You need a results-driven strategy targeting your ideal customer avatars where they’re scrolling online. Here are some top tips for body sculpting marketing that converts browsers into buyers.

Get Specific With Your Ad Copy

Generic ads about “losing stubborn fat” or “achieving your dream body” get lost in the shuffle. When running Google or Facebook ads, get hyper specific about the transformations and results your services deliver. For example, “Eliminate Bra Bulge In Just 6 Emsculpt Sessions” or “Say Goodbye to Muffin Top with Our CoolMini Applicator.” The more you can showcase how you solve clients’ biggest problem areas, the more they’ll identify with your treatments as the solution.

Spotlight Those Quick Fix Trouble Zones

Today’s time-poor consumers want treatments that quickly erase their biggest body bugs bears without major downtime. Play up how your modalities, whether it’s truSculpt flex for banishing back fat or Emsculpt for tight tushies, can transform trouble spots in as little as 4-6 weeks. Quick-fix messaging turns time-crunched browsers into keen clients.

Leverage the Power of Before/After Photos

Nothing sells body sculpting like seeing your past clients’ incredible physical transformations. Invest in professional before/after photoshoots and splatter those images prominently across your website, Google ads and social channels. This visual proof is especially powerful on Instagram, Facebook and TikTok where you can capture browsers’ attention in the main feed then direct them to clickable ads and your website/online booking.

Target By Demographic

Your ideal client avatar for nonsurgical body contouring is likely women ages 35-60. But drill down even further with your ad targeting. New mums looking to reclaim their pre-baby bods? Deploy ads on parenting websites and Facebook mom groups. Want to bring in busy professional women? Target LinkedIn and Instagram with smart messaging about looking polished and confident. Business women likely have different motivations than brides-to-be. Get granular with your demographics and messaging.

Retarget Past Leads

Got a list of old leads who previously enquired but never booked? Remarket specifically to them across social media and Google. They already know your brand. A strategic retargeting campaign reminds them about your services right when they’re likely feeling dissatisfied again about stubborn body trouble spots. Dynamic retargeting ads that follow them around online are also extremely effective at bringing past leads back into the fold.

Monitor and Tweak

Once you launch your body sculpting campaign, monitor results closely across platforms. See which specific ad images, copy and targeting deliver the most clicks and conversions. Then pour more budget into what’s working. Kill underperforming ads quickly to avoid wasting spend. With regular optimisation informed by data, your marketing will keep improving and so will your ROI.

Following savvy digital marketing strategies tailored to your specific services and ideal customers is key for aesthetics practices looking to cut through the noise. For more results-focused body contouring marketing tips or assistance with managing your next campaign, reach out today. Our team brings decades of cosmetic medicine digital marketing experience so we can help sculpt your brand into a true online leader.