SEO For Salons is a key part and foundation to the strategy our salon marketing agency use to feed the marketing machine, it optimises your website to rank higher in search results. Implementing the right strategies can help your salon rank higher and reach more potential clients. This blog will discuss 10 must-know SEO tips for salons in 2025.

Here is the 10 Must-Know SEO Tips for Salons

1. Choose Relevant Keywords

One of the essential SEO tips for salons is choosing relevant keywords. Keywords are the phrases or words people use to search for services on search engines. Research and choose keywords pertinent to your salon services and use them in your website's content and meta tags.

If you're looking for keywords to enhance your beauty salon seo here is some examples to go after it can be found signing into your Google Keyword Planner which you will find inside your Google Ad Words Account

beauty salon near me - it gets 50 searches a month

eyebrow lamination near me - it gets 10 searches a month

nail salon near me near me - it gets 1000 searches a month (yes people make mistakes in their searches too)

nail beauty salon near me - it gets 1000 searches a month

manicure places near me - it gets 1000 searches a month

nail salons closest to me - it gets 1000 searches a month

Maybe your a hair salon owner looking to increase your hair salons seo visibility instead you can go after Balayage keywords like

hair balayage near me - Gets 10 searches a month

balayage hair salon near me - Gets 10 searches a month

balayage specialist near me - Gets 10 searches a month

balayage prices near me - Gets 10 searches a month (yes people search prices prior to an enquiring) this can also be talked about in blogs to educate and attract people to your site gaining authority.

You can then use PPC for beauty salons or hair salons some people also call it google ads like yours to accelerate you results there are hundreds of word that you will find in the keyword planner just type different ideas and it show you options and the search volume on those keywords

2. Create Quality Content That Actually Ranks (and Converts)

Creating quality content is crucial for SEO for salon success. Write blog posts, articles, and other informative, engaging content relevant to your salon services. Quality content increases your website’s traffic, improves engagement, and helps you rank higher in search results.

But what does “quality content” actually mean when it comes to SEO for salons in 2025? Here’s how you can take your content from average to authority-level and why it works:

a) Research What’s Already Ranking (and Reverse Engineer It)

Before you even start writing, do a quick Google search for your target keywords (e.g., “best hair extensions,” or another could be “what is brow tattooing”. Look at the top 3–5 ranking blogs.

For example, when I searched “what’s the best hair extensions,” I found Cosmopolitan’s “14 Best Hair Extensions of 2024” ranking at the top. Why?

• Title includes the main keyword (“Best Hair Extensions”).

• Description is keyword-rich and covers all popular types (clip-ins, tape-ins, etc.).

• Authority is leveraged by referencing “celebrity hair stylists.”

• Content length is deep (over 5,000 words).

• Keyword density is intentional (e.g., “hair extensions” appears 57 times, “best hair extensions” 6 times, “clip-in” 46 times).

b) Use Keyword Placement Like the Pros

It’s not just about stuffing keywords. The best-ranking content uses keywords naturally in:

• The title and headline

• The meta description

• Subheadings (H2s/H3s)

• Image alt text

• The first 100 words

• Throughout the body (but never forced)

For example, if you want to rank for “SEO for salons” or “hair salon SEO,” I needed to make sure these phrases appear in my headings, intro, and sprinkled throughout the blog.

Tools like Ctrl+F (Windows) or Command+F (Mac) help you check how many times your keywords appear on each page if you try it now you will see a search bar pop up on your computer to start typing and when you type the words on your blog it will tell you how many times the phrases are being used and the aim is for a natural but consistent presence.

c) Go Deep, Not Just Broad

Short, shallow posts don’t cut it anymore. The top-ranking blogs are comprehensive. If the best in your niche are writing 3,000–5,000 words, you should aim for similar depth.

• Cover the topic from every angle: FAQs, product/treatment comparisons, pros/cons, how-tos, client stories, before/after results, and even “best of” lists.

• Use lists and bullet points for readability.

• Include expert quotes, references, and real client testimonials for trust and authority.

d) Structure Matters—For Readers and Google

Break up your content with clear subheadings, short paragraphs, and lots of white space. Use “treatment by concern” pages, service pages, and FAQs as part of your content strategy (e.g., “Best Treatments for Acne Scarring”).

• Add internal links to your main service pages and related blogs.

• Link out to authoritative sources (like Cosmopolitan’s guide) to show Google you’re part of the conversation.

• Use high-quality, relevant images with keyword-rich alt text (e.g., “before and after brow lamination Perth”).

e) Leverage Authority and Social Proof

Notice how Cosmopolitan’s blog references “celebrity stylists” for instant authority? You can do the same even if you’re not a magazine: SEE HERE

• Reference your own expertise (“Having worked with over 3575 clients in (YOUR TOWN)…”).

• Add real client reviews and results.

• Feature before/after photos and testimonials.

• Mention any awards, certifications, or recognitions your salon has received.

f) Make It Actionable and Easy to Navigate

Every quality blog post should help the reader take the next step, whether that’s booking a service, downloading a guide, or just reading another post.

• Use clear calls to action (CTAs) throughout (“Book a free consultation,” “See our full range of hair extensions,” etc.).

• Make your contact details and booking buttons easy to find.

g) Use AI and Tools to Supercharge Your Content

Don’t reinvent the wheel. Use AI tools to:

• Summarise top-ranking blogs and extract key points.

• Generate outlines based on what’s working.

• Expand on your own ideas, fill in content gaps, and get fresh angles.

• Always add your unique voice, insights, and expertise so your content stands out.

h) Consistency Wins

As part of your salon seo strategy content creation shoud be a regular habit. The more quality pages and posts you publish targeting the keywords you want to go after the more chances you have to rank and attract new clients.

3. Optimise Meta Tags

Meta tags are snippets of text that describe a page's content. They appear in search results and help search engines understand the content of a page. Optimise your meta tags by including relevant keywords and writing compelling descriptions that accurately reflect your salon services.

4. Use Social Media

   

Social media is a powerful tool for salon SEO. Share your website's content on social media platforms like Facebook and Instagram to increase visibility and drive traffic to your website. Engage with your followers and respond to their comments to improve engagement and build relationships.

5. Get Listed on Online Directories

Online directories like Yelp and Google My Business can help increase your salon's visibility in search results. Ensure your salon is listed on relevant directories and your information is up-to-date and accurate.

6. Mobile Optimisation

More people use their mobile devices to search for services than ever before. Ensure that your website is mobile-friendly and easy to navigate on all devices. A mobile-optimised website can improve user experience and increase your website's ranking in search results.

7. Speed up Your Website

   

Website speed is essential for salon SEO success. A slow website can negatively affect user experience, and search engines like Google prioritise fast-loading websites. Optimise your website's speed as per SEO by compressing images, minimising code, and using a content delivery network.

8. Use Internal Linking

Internal linking to other pages on your website within your content is the best practice for Salon SEO. Internal links help search engines understand the structure of your website and improve user experience. Use internal linking to direct users to relevant pages on your website and improve engagement.

9. Encourage Online Reviews

Online reviews can greatly influence a potential client's decision to choose your salon and are one of the most used SEO for salons technique. Encourage clients to leave reviews on online directories like Yelp and Google My Business. Positive reviews can improve your salon's visibility and attract more clients.

10. Monitor Your Analytics

Monitoring your website's analytics can help you understand your website's performance, track user behaviour, and optimise your website for better Salon SEO results. Use tools like Google Analytics to track your website's traffic, conversion rates, and other vital metrics.

Conclusion

SEO for beauty salon is a vital part of online marketing strategy. Implementing the right salon SEO strategies can help your salon rank higher in search results, increase visibility, and attract more clients. By following these tips and staying consistent with your SEO efforts, you can rank higher in search results and grow your salon business online. So, start implementing these SEO for salon strategies today and take your salon to the next level.

In addition to implementing these SEO strategies, partnering with a professional salon marketing agency like Grow a Salon can help take your salon's online presence to the next level. Our team of experts can create a customised SEO plan for your salon and help you achieve your online marketing goals. So, if you're ready to grow your salon business online, contact us today and let's take the first step together!