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HOW TO GROW SALON BUSINESSES NOW

December 26, 20226 min read

Advertising a Beauty Salon and Spa, many people online will try to confuse you and make it sound a lot harder than it is.

Growing a salon with digital marketing  is simple, however, it's not easy, and it does take hard work, sacrifice, and focus, and simple concepts, once understood, can make such a massive difference to the bottom line every single year.

Let's say you already have a great team; you train them well, and you have a reputation for being great at what you do.

Advertising a Beauty Salon

Then there are only these 2 ways you can grow your salon 

1. Salon Advertising and Getting new clients

 

Salon Advertising Example

Below is an example of Salon Advertising: If your AOV (average order value) didn't change from $172 per client, you can see each month what your business would look like if it just generated an additional 14 clients each month.

Having worked with hundreds of salons as their trusted Salon Marketing Agency, we have nailed down getting new clients to a couple of factors, The Offer and The Conversion Mechanisms attached to it.

Meaning how do you and your staff speak every day to clients? What do you say on the phone, say in person, say via message on social media, or say via text?

Get these areas right, and you have yourself a system that will convert almost everything that comes your way. And it comes down to how much enquiry we can get into your salon to continue to convert a large volume of new clients to your salon each month. 

So how do you get the volume of enquiries coming in?

One part is the Google Call Ads extension; what this does is shows your number to people that are searching in your area for your services, and google picks that up based on certain keywords like EG:

  • hair salon service near me

  • beauty salon near me

  • skin clinic near me

  • facials Perth

  • cut and colour Melbourne

  • acne treatments in Texas or Dallas, or suburb of Dallas etc. 

Salon Ad Example

With these keywords, once put into google, your salon advertising will be shown, and you will only pay for them for every click-to-call that comes from the ads.

Showing your website as well with advertisement campaigns  in these instances too will also be a huge benefit for those that don't want to call and instead want a little information and to book online instead and pay a deposit.

Advertising Beauty Salon and Spa with Social Strategies

The other way to get a volume of enquiries for your salon is to run social media advertising, specifically Facebook advertising and Instagram advertising.  This is a great and preferred method of advertising we like to run for salons because we can create our own market and authority on this marketing channel, even find people before they are ready to buy, have a problem to solve, or want to switch salons. 

Building authority and the use of direct response advertising on Facebook and Instagram for your salon really works.  

Salon Brand Advertising Strategy

2. Making your current clients and regulars worth more $$

There are 2 ways to make all regulars and current clients worth more without Salon Marketing services.

  1. Increasing your prices or AOV from example:  $172 for a facial to $200 for a facial or service in general.

This example is a clear understanding of how much of a difference is made with just a simple tweak of making each visit or average order value higher each time

Salon Advertising ExampleSalon Advertising Example 1

It doesn't take much 

EG: A haircut and colour 

VS

A haircut, colour, toner, blow dry and shampoo and charging each individual add on separately

Or 

If you are doing a simple microdermabrasion

VS

You do microdermabrasion with a facial/jelly mask and LED 

PLUS ON TOP OF THIS SELLING A RETAIL PLAN TO EACH CLIENT AS THEY LEAVE YOUR SALON

Just getting a client to come back more regularly to your salon and rebooking them for their next treatment / service 

  1.  Getting your clients to come back more regularly to the salon

This is where the MASSIVE difference can be made to your salon, let's say you see 696 clients a year at a average order value of $172 look at the difference in revenue at the end of the year

 

How to Grow A Salon

Now I understand this is easier said than done however it is much easier to convince current clients to come back more regularly and your main goal is to make sure you are supporting their goals every step of the process.

One big area to get this outcome is to train your team members on how they can be better at re-booking; listening to those conversations and training those conversations more regularly will make a huge difference to your bottom line of the business each year. 

A simple way to switch and train the conversation is from going from

Did you want to book for 4 weeks time 

To 

We recommend that for your (SITUATION EXPLAINED) and to continue to maintain and get the best results you come back and see us as part of the plan to achieve X every 4 weeks I am looking at our calendar now, what days of the week suit you better (and narrow down a time and date or give times to a client there and then.

This way of conversing with clients will yield you a much higher chance of re-booking more clients through your salon. 

It's not always what you say, it's how you say it that will make such a huge difference.

Still, naturally, you won't rebook everyone; the rest is always picked up by remarketing activities to your databases like email marketing, text message marketing and social media advertising or display marketing. These pick up additional bookings that would have normally been missed for every.

Salon Marketing

Conclusion

I love growing salons. It’s a big part of what we do here at Grow A Salon

While we love salons, our main focus is partnering with you on your multichannel salon marketing campaigns to help you get more clients every single month and supporting you with what we find is working to grow salons every single day with our proven advertising services specialized for salons.

And when it comes to marketing and growing salons, keep in mind every day someone is looking for a solution to something you solve. From Google to YouTube to TikTok to Facebook and Instagram… They are searching everywhere. 

AND everyday that you don't work out how to get in front of these people searching for what you do, you may as well keep ripping up dollar bills and giving them to the dog or cat if you are more of a cat person.

But if you want to grow your salon and make more money each month then follow exactly what I have mentioned above.

So where will you be focusing on growing your salon business this week?

Salon Advertising
blog author image

Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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