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10 DIFFERENT WAYS TO BRING IN NEW CLIENTS AS A SALON OWNER

January 04, 20237 min read

Introduction

As a salon owner, you've likely seen all the marketing tactics out there. But how do you know which ones to use? Whether you're an established salon owner or just starting out, there are plenty of ways to connect with new clients. Below we've outlined 10 different ways to bring in new clients as a salon owner:

Encourage clients to check in on social media

One of the best ways to get new clients is by encouraging existing clients to refer you. In order for referrals to be effective, you need to have a system in place that makes it easy for your existing clients to do so.

One way of doing this is using social media check-ins. If your salon has a Facebook page, Instagram or Twitter account, encourage people who come into your salon every week (or once a month) to use the hashtag #SalonName when they post photos or status updates on their own pages or timelines. This will help create buzz about the salon overall and will make it easy for potential customers looking at these profiles and pages to find out more about what services you offer.

Offer online booking

Online booking is one of the best ways to get new clients. It's easier than ever to set up an online booking system, and you don't have to be a tech wizard or spend a lot of money!

Regardless of what software you may use or system the big picture here is people at any time of the day no matter if you're open or not a potential client can jump on and book at a time in your calendar for a service.

Generate relevant SEO blog content to attract local clients that have problems you solve

To get more clients, you can write blog content that is relevant to your industry and helps people solve their problems. Blogging is a great way to attract new clients because it’s free and it allows you the opportunity to position yourself as an expert in your field.

For example, if you are a hair stylist who specializes in curly hair, then writing articles about how to style curly hair will help people find your salon online when they search for “curly hairstyles.” You can also use keywords like “curly hairstyles” in any images that are on the page as well so you show up on search engines like google and bing.

Host a client only referral event to promote your salon

You can host a client only referral event to promote your salon. Invite your clients to a party, and give them a goodie bag with some freebies from the salon. Have a raffle where they can win prizes like gift cards or more goodies from the salon. 

You could also have a competition where people share their experiences, the person who gets the most likes or comments from friends and family win a prize eg: X amount of dollars off their next hair cut once you post it on social media it would be drawn at the end of the night!!

This is an easy way for you to gather photos of current customers in various stages of life, some will bring their kids and some will bring their whole family and some friends they had photos with that fit into your target market demographics that you could later use as stock images on social media or promotional materials such as flyers at local events that cater towards families and children

Create a referral program that offers discounts to clients who refer new clients to the salon

Create a rewards program that offers discounts to clients who refer new clients to the salon. This is one of the best ways to get new business, because it relies on your existing customers to bring in new ones. 

A great way to do this is by offering special pricing for those who refer their friends or family members. This can be anything from 10% off services, 15% off products, or even free services if the referred client has never been before.

This can be done with a simple sign up sheet that you put at checkout counters, or even on your website where people can fill in their name and information as well as any referrals they give you so they can claim their discount when they come in later on down the road. 

You will want these sheets available at all times so that anyone who wants it has easy access!

Get a referral partners

A referral partner is someone who has a similar audience to yours and can refer their customers to you, in exchange for you doing the same for them. You should aim to find someone who:

  • Is known for providing great customer service

  • Has a similar business model as yours

  • Is willing to promote your salon in exchange for promoting their business

You can give vouchers and special offers to your accountants, financial advisors, mortgage broker, hairdresser or beauty salon business that does services you don't. 

To supercharge this whole process of referral partners is by combining email marketing or referral event mentioned in this blog

Create a salon facebook community and add content that is valuable to your clients that will want to share with others

Create a salon facebook community

The first step is to create a Facebook group for your salon. This will allow you to keep in contact with clients and share information about services, events, and specials. You can also use this as an opportunity to connect with local businesses who have products or services that might be beneficial to your clients.

Once you’ve created the group, post relevant content that is valuable to your clients so they want to share it with others:

  • Tips on how they can style their hair at home

  • Get-the-looks of celebrities (e.g., Jennifer Aniston) using products sold at the salon if

 Create content that solves problems for your clients

Create content that solves problems for your clients. This is one of the best ways to get new clients in your salon as a salon owner. 

You get to create content that is useful to your clients and answers their questions. The content should be unique and relevant, easy to understand and actionable, engaging and fun, shareable, mobile-friendly (if you have a website), etc..

The ideas you can get from your clients as they come through the salon, where there is one person with a problem they will know many others

Run paid marketing campaigns on social media

Paid advertising on social media is a quicker and more effective way of getting infront of your ideal clients CLICK HERE for a more in depth on how to do this but the short is

  1. Come up with a unique offer make it service based and something that solves bigger problems for your clients eg: A colour service package, A skin package, A massage package, A Signature Facial

  2. Write the ad talking about the problems someone has 

  3. A Graphic that clearly tells what the product is, what is will do for someone and how much it is worth and what the cost is

  4. Select the best target market 

  5. Place your ad

Run google advertising campaigns

Google AdWords is a powerful marketing platform that allows you to run targeted advertising campaigns. The key to success with Google AdWords is choosing the right keywords and ad type, setting the bid amount and location, and creating conversion tracking codes for your website.

  • Select your keywords based on how people search for them. You can use Google Keyword Planner or other keyword research tools to get an idea of what people are searching for when they’re looking for salons in your area.

  • Choose an appropriate ad type based on the type of audience you want to reach, such as text ads that appear above organic search results or video ads that play before YouTube videos play automatically (these types have higher costs).

  • Create catchy headlines and descriptions for your ad

  • Set up your ad

Conclusion

We hope you found this list of 10 different ways to get new clients as salon owners helpful. There are many other options too and we would love to hear about them in the comments below!

If you would like some help growing your salon fit get started at the top of this page and lets partner to take your salon to the next level.

Which one are you going to do first this week?


social media marketing for salonssocial media marketing for beauty salons
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Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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